BRANDS
VDL + PANTONE / Seoul
"An innovative and emotional way to boost sales of color products. Thank you for your invaluable contribution."
Brief
The aim was to propose to the clients an innovative way to select and purchase their makeup.
Solution
Managing color offers the opportunity to give another dimension to the client relation, to be able to reinforce and assist the client at every stage of this new color sensorial marketing. «Choose your makeup based on your color mood». It allows the brand to produce the colors select by the consumers.
Results
We gave the opportunity for the brand to interact with their customers with the ability to advise, orientate each client, influence their behavior and create a purchasing desire based on a non-intrusive and meaningful relationship.
Outcome
Very good impact on the clients. Consumers were coming every day to buy a new makeup based on their «color mood». The brand has achieved a very good sales results.
500
Customers
Select their makeup based on their Color Mood.
Bloomingdales 100% Color / New York
"mycoocoon was such a nice experience, when is it coming back?"
Brief
Create a transformative in-person, immersive, retail experience for the 100% Bloomingdales Event.
Solution
The mycoocoon cloud was placed at the second floor of the department store. Clients were invited to identify their color mood by taking mycoocoon's digital color test followed by an immersion of the color they chose. After the immersion, clients also received pins and cards of their color mood with additional tips and mantras.
Results
600 customers and salesperson immersed themselves in the mycoocoon color cloud during a period of 2 weeks. Bloomingdales generated premium content for communications from major media, it achieved great reviews from their clients and received valuable insight on color mood cross-selling from their sales team.
Outcome
High impact event. Months after the experience, clients are still requesting for another installation.
600
Customers
Experience their color mood.
L'Oreal Luxury Brands Headquarters / Paris
"mycoocoon's color experience was very informative, impactful and full of emotions!"
Brief
Design an emotional beauty workshop and experience to boost team connections and creativity amongst L'Oréal Luxury brands employees.
Solution
We developed a color experience that walked through the senses with immersions, taste and Virtual Reality.
Results
The L'Oréal Luxury brand employees discovered a new way to initiate communication, inspire creativity and engage customers.
Outcome
300 employees experienced the mycoocoon color experience in 24 hours. The experience served as an excellent value-added bridge between the different brands of the group.
300 Employees
Experiences color through the senses to engage customers.
Cosmoprof North America / Las Vegas
" Your participation has added another layer of excitement and uniqueness to our
event "
Brief
Create a well-being space within the fair to allow the visitors to relax. Design a communication campaign based on the colour energy of the fair.
Solution
We have set up 3 colour immersion cabins, a colour journey of scents and a booth, where visitors could share their testimonials with the public. The visitors were invited to immerse themselves in the colour cabins. Every day, they were informed about the «colour mood» of
the fair, which was based on their colour selection.
Results
500 visitors experienced in 3 days. A customized emotional communication tool has been designed for the fair to effectively connect and engage with their clients.
Outcome
500 visitors experienced the mycoocoon color experience. The experience served as an excellent value-added to offer a space of well-being and relaxation during the fair.
500
Visitors
During their visit to the fair, they had the pleasure of relaxing.
CORPORATE
Level 39 Canary Wharf / London
"A great Ice Breaker ! Individuals and teams that understand each other better, have a head start in the journey to building a high performance culture."
Brief
Due to an increased level of stress among the office members and team, the challenge was to create a space to provide moments of relaxation, playtime and generate a pause without sacrificing valuable area.
Solution
Supported by the mycoocoon app, we placed the Coocoon on the hall area and the Level39 management team was trained to use it in just a matter of minutes.
Results
Excellent feedback from all those who had an immersion and very positive feedback
about the aesthetics of mycoocoon from all the many visitors to Level 39. Used for relaxation, energizing, meditation and even power nap by the various members and visitors at Level 39.
Outcome
Increased productivity due to better focus, social media buzz, wow factor for VIP visitors. mycoocoon became the communication campaign of Canary Wharf real estate.
“Looks like it was made to be here!”
Eric Van der Kleij, CEO, Level39
200
Employees
Had the opportunity to reset during their work time.
HOSPITALITY
Six Senses Douro Valley / Portugal
Six Senses Kaplankaya / Turkey
Six Senses Douro Valley . Portugal
"Thank you, mycoocoon Team, for curating an
extraordinary color journey that awakened our guests senses of emotions!"
Brief
Design a sensory-based color weekend for the Hotel Six Senses Douro Valley & Six Senses Kaplankaya guests.
Solution
We designed a journey of relaxation and rejuvenation with our color cross-selling multisensory experience, including a color digital sensory reset meditation, chroma massage in the spa, a color immersive dinner crafted in collaboration with Six Senses chefs and a Chroma wine tasting.
Results
The guests of Hotel Six Senses Douro & Kaplankaya have the incredible opportunity to experience color through their senses. This unique offering not only provides a delightful and immersive experience for the guests, but also allows the hotel to showcase its innovative approach to hospitality.
Outcome
200 guests experienced the mycoocoon color experience during 3 days. The experience served as an excellent value-added to increase customer retention and loyalty. It meets the demands of this new type of consumer.
300
Guests
Experienced a Colour multisensory Journey .
Six Senses Kaplankaya Turkey
Hotel Café Royal & Akasha Spa / London
Member's Club Café Royal
"mycoocoon has created a long-lasting memorable experience for all clients."
Brief
Host an event that seamlessly integrates the power of color and the essence of well-being, uniting the hotel and spa in a unique celebration.
Solution
For a span of two weeks, the coocoon pod was strategically positioned within the member club, providing a captivating space for members to explore. Engaging talks highlighting the numerous benefits of colors were thoughtfully presented to the members, expanding their understanding of the profound impact of hues on their well-being. Additionally, the spa hosted yoga classes and meditation sessions, allowing members to further immerse themselves in a holistic wellness journey.
Results
The presence of a serene cocoon within the member's club has enticed its members to venture into the spa, where they can indulge in a tranquil relaxation area within the club and explore the transformative benefits of color yoga in the spa.
Outcome
The innovative wellness experience has had a profoundly positive impact on both the guests and dedicated staff, creating a truly remarkable offering that has been widely acclaimed.
250
Guests
Experienced a Colour relaxation in the member's club and the spa.
Akasha Spa
HEALTHCARE
White Clinic. Dr Miguel Stanley / Lisboa
"By stimulating full body relaxation,
chromotherapy accelerates and improves the healing process, allowing the patient to recenter and rebalance."
Brief
Propose a moment to de-stress before complex dental treatments and also after they have finished their surgeries to elicit deep relaxation and stress relief.
Solution
Mycoocoon designed these protocols to help restore the natural elements of color back into patient’s daily life. This is an alternative medicine method, using light in the form of color to balance "energy" lacking from a person's body, whether it be on physical, emotional, or mental levels.
Results
With a focus on biological and functional full mouth rehabilitation, Dr. Stanley and his team continue to develop and apply sensory protocols that improve recovery and add value to the patient experience.
Outcome
Dr. Miguel Stanley, considered one of the top 100 dentists in the world, is the founder and clinical director of the internationally-recognized White Clinic, a leading Dental Center based in Lisbon.
An early adopter of technological innovations, Dr. Stanley uses mycoocoon’s lights and micro interventions to support dental patients during pre- and post-procedure.
300
Patients
Since 3 years patients experience mycoocoon chromotherapy after and before operations.
EVENTS
mycoocoon Multisensory Experience- Lisbon
An experience that engages the senses through a dynamic combination of color, sound and taste.
WORKSHOP
Raison d'Être Digital Color Workshop
Explore your senses with a multisensory and experiential workshop designed to educate teams on ways to restore energy using the power of color.
“ Thank you so much for the interesting Color & Mood Workshop. You have really inspired and made a difference.”
KID'S COLOR MEDITATION
Color meditation can offer several benefits for children:
Improved overall well-being: By promoting relaxation, concentration, creativity, emotional regulation, self-awareness, and better sleep, color meditation can contribute to a child's overall well-being and happiness.
