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EMOTIONAL DATA

The Science Behind Color & Mood

There is a growing body of empirical evidence that supports the use of color therapy (specific wavelengths) to induce physiological & psychological changes. Here we will discuss quantitative research from accredited institutions and published scientists.

Launches JAN 2022
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CURRENT BIOLOGY

How Does Color Affect Your Brain?

In a recent paper published in Current Biology, researchers were able to show that each color elicits a unique pattern of neural activity. In this study, he focused first on the brain’s response to a color, rather than on the color each of his study subjects verbally described.

Color impacts us on a

Social, Psychological,

Biological & Quantum level.

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Munsell Color Theory

Based on a three-dimensional model in which each color is comprised of the three attributes listed above: hue, value and chroma. The color system is set up as a numerical scale with visually uniform steps for each of the three-color attributes. Each color has a logical and visual relationship to all other colors, but it is much easier to understand in a three-dimensional model.

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Associative Network Theory

Suggests our brain contains an associative network or an interconnected web of knowledge where each node represents a part of the whole concept. In these networks, each circular node represents a unit of association, whether it’s an emotion (happiness), sensory experience (smell of the ocean) or semantic meaning (the word “beach”). 

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Ecological Valence Theory

According to the EVT, we develop preferences for colors based on our emotional experiences with those colors over time. The more enjoyment and positive effect an individual receives from experiences with objects of a given color, the more the person will tend to like that color. Put simply, nature is full of color. Even Darwin took notice of this as he heavily relied on “Werner’s Nomenclature of Colors” to support his species descriptions.

From Psychology to Neuroscience

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Color & Psychological Functioning Systematic Review

Color & psychological functioning: a review of theoretical & empirical work. Research conducted by the University of Rochester, New York.

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Color, Emotional Responses & Behavioral Research

What color do you feel? Color choices are driven by mood. Research conducted by the Institute of Psychology, University of Lausanne, Switzerland.

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Neural Properties of Color Perception Research

Knowing that humans might also be hardwired for certain hues could be a gateway into understanding the neural properties of emotion. Research conducted by University of Chicago.

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Color Mood Survey

Published scientists agree that:

"Color can influence our emotions & moods."

Prof. Stephen Westland

Chemistry

Leeds University

United Kingdom

"Color can influence our attention & creativity."

Prof. Dianne Smith

Architecture

Perth University 

Australia

"Color can influence our other senses."

Prof. Charles Spence

Neuroscience

Oxford University

United Kingdom

"Color can influence our sleep quality."

Prof. Charles A. Czeisler

Biology

Harvard Medical School

United States

"Color can influence our heart rate."

Prof. Axel Schafer

Physics

Institute of Experimental Physics

Austria

"Color can influence our purchase behavior."

Prof. Rajesh Bagchi

Marketing

Virginia Tech University

United States