After years of focusing on improving the customer experience (referred to as 'CX'businesses are now turning attention inward as employee experience (referred to as "EX") moves toward the top of executive priority lists.
What is the Employee Experience?
In a recent article for www.forbes.com, Denise Lee Yohn give us her defination of the EX: 'since CX is the sum of all interactions a customer has with a company, then:EX is sum of everything an employee experiences throughout his or her connection to the organization — every employee interaction, from the first contact as a potential recruit to the last interaction after the end of employment.'
A better Employee Experience creates better brands
The majority of the US workforce (51 percent) is not engaged, according to Gallup’s State of the American Workplace report. For Noreen Seebacher, 'Businesses that fail to address the employee experience are doing themselves a disservice.'
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