BMW Digital Emotional Experience

BMW unveils the i Vision Dee at CES 2023, a mid-size sedan with a minimalist exterior and interior design. The Vision Dee features a full windshield head-up display, an exterior that adapts to the driver's mood and a host of new technologies aimed at creating a stronger emotional connection between driver and car. The Dee name represents 'Digital Emotional Experience' and BMW's goal is to personalize the driving experience, with features such as the ability for drivers to create their own digital avatars that appear on the vehicle's side window as they approach it.