No blue monday

January 23, 2018

Recently Hyundai took on Blue Monday with psychology experiment to find the ‘most positive’ colour. During the experiment, Hyundai owners were placed in a large space which was then completely flooded with coloured light. The data was then collected from each of the participants and their responses tracked against the colour they were experiencing at the time they were feeling most positivity.


For a long time, colour played an important role in trends prescribing/forecasting and its updates. Today, new colour usage offer new perspectives in establishing relationships of proximity, trust and loyalty.


As an universal language conveying emotions, colour speaks to the sensibility of everyone with a direct influence on the state of mind, the mood and what we feel. By capturing this sensitivity, mycoocoom  and co-nekt agencycaptures key information on what builds the personality, the profile and the specific customers tastes.


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